Restaurant Marketing Campaigns That Drive Repeat Business
Reach your customers directly via Email, SMS, WhatsApp, and Viber — with GDPR-compliant consent built into every order.
What is the Marketing Campaigns Module?
The Marketing Campaigns module is a multi-channel outreach tool built directly into Ordering.Tools. When customers place an order, they see opt-in checkboxes for email and SMS marketing — unchecked by default, GDPR compliant, with consent timestamps stored as legal proof. From the moment consent is collected, those customers become a reachable audience.
You compose a campaign message, pick an audience segment, choose your sending channel — Email, SMS, WhatsApp, or Viber — and hit send. Email campaigns include open-tracking pixels and one-click unsubscribe links. SMS campaigns support STOP keyword opt-out via webhook. WhatsApp and Viber messages are delivered via webhook relay. All channels are managed from one dashboard, with delivery counts and opt-outs logged automatically.
Four Reasons Restaurants Choose This Module
Turn One-Time Buyers into Regulars
Target customers who haven't ordered in 90 days with a personalised comeback offer. A well-timed discount for a lapsed customer is far cheaper than acquiring a new one.
GDPR-Ready Consent, Built In
Opt-in checkboxes appear at checkout, never pre-ticked. Consent timestamps are stored with every record — giving you the legal proof you need, automatically.
Every Channel, One Dashboard
Email, SMS, WhatsApp, and Viber campaigns are all composed and sent from the same admin interface. No switching between platforms, no duplicate audience management.
Smart Audience Segments
Six built-in segments cover every restaurant marketing use case: all consented customers, active last 30 days, new customers (first order within 30 days), repeat customers (3+ orders), inactive 30–89 days, and inactive 90+ days.
How Marketing Campaigns Work
Collect Consent at Checkout
Customers see opt-in checkboxes for email and SMS marketing when they place an order. Both are unchecked by default. Consent is stored with a timestamp — ready for your next campaign.
Connect Your Sending Channel
Use the platform's built-in email and SMS providers, or bring your own: Twilio for SMS, SendGrid or SMTP for email. WhatsApp and Viber are delivered via a webhook relay you configure.
Choose Your Audience Segment
Select from six pre-built segments: all consented, new customers, active regulars, repeat VIPs, early lapsed (30–89 days), or fully lapsed (90+ days). The system counts eligible recipients before you send.
Send & Track Results
Hit send and watch delivery counts update in real time. Email opens are tracked via pixel. Opt-outs are processed automatically — STOP keywords for SMS, one-click unsubscribe for email. No manual cleanup.
Feature Deep Dive
Multi-Channel Campaigns
Send via Email, SMS, WhatsApp, or Viber from a single campaign composer. Use the platform's own providers for instant setup, or plug in your own API keys for cost control.
- Email with open-tracking pixel and one-click unsubscribe
- SMS with STOP keyword opt-out processed via webhook
- WhatsApp and Viber delivery via configurable webhook relay
- Cost tracked per campaign for full spend visibility
Smart Customer Segmentation
Six audience segments built for restaurant marketing — each targeting a distinct customer lifecycle stage with the right message at the right time.
- All Consented — everyone who opted in across all orders
- Active Last 30 Days — your most engaged, highest-converting audience
- New Customers — first order within 30 days, ideal for welcome offers
- Repeat Customers (3+ orders) — your VIPs, worth rewarding
Email Deliverability Setup
Send from your own domain ([email protected]) with full SPF, DKIM, and DMARC verification. Open tracking and unsubscribe are injected automatically — no code changes needed.
- Custom from-address with your own domain
- DNS verification checklist with copy buttons for each record
- Open-tracking pixel injected automatically into every email
- One-click unsubscribe link — no login required for customers
GDPR Consent & Opt-Out Management
Consent is captured at checkout with a timestamp. Opt-outs are processed automatically — STOP keyword via SMS webhook, one-click unsubscribe via unique per-email link. Full audit trail in admin.
- Consent timestamp stored as legal proof for GDPR compliance
- SMS STOP keyword processed automatically via inbound webhook
- Email unsubscribe via unique link — no customer login required
- Consents and opt-outs visible in the admin customer list
Six Campaigns You Can Run Today
Win-Back Lapsed Customers
Send an SMS to customers who haven't ordered in 90 days with a comeback discount. Even 5% conversion on a 200-person lapsed segment is 10 recovered orders.
Welcome New Customers
Email first-time customers within 30 days asking for feedback or offering a second-order discount. First impressions compound into lifetime value.
Reward Your Regulars
Send a WhatsApp message to repeat customers (3+ orders) with a VIP offer or early access to a new menu item. Make your best customers feel seen.
New Menu Launch
Email blast to all active customers when you add seasonal specials or a new dish. Active customers are already engaged — they just need a nudge.
Seasonal Promotions
SMS campaign to your entire opted-in list for holiday specials, event nights, or limited-time offers. High open rates mean high conversion for time-sensitive offers.
Re-Engage Recent Drop-offs
Early win-back SMS to customers inactive 30–89 days before they go fully cold. Catching them early costs less and converts better than a 90-day lapsed campaign.
Direct Marketing for Restaurants — Without a Marketing Agency
Independent restaurants often avoid marketing campaigns because agency retainers are expensive and DIY tools like Mailchimp require manual list management. The Marketing Campaigns module eliminates both problems: consent is captured automatically at checkout, audiences are built from real order data, and campaigns are sent from the same platform you already use to manage your menu and orders. No agency, no export, no manual list cleaning.
GDPR Compliance Built Into Checkout
Under GDPR and the EU ePrivacy Directive, marketing consent must be freely given, specific, informed, and unambiguous. Pre-ticked boxes are illegal. The Marketing Campaigns module enforces this correctly: opt-in checkboxes are unchecked by default, the purpose is clearly stated, and every consent record includes a timestamp. When a customer opts out — via STOP keyword or email unsubscribe — the opt-out is processed immediately and stored permanently. Your consent log is always audit-ready.
Platform Providers or Bring Your Own
The module supports two operating modes. In platform mode, you use the built-in email and SMS infrastructure — no accounts to set up, costs billed through your Ordering.Tools balance. In BYOI (bring your own integration) mode, you connect your own Twilio account for SMS and your own SendGrid account or SMTP server for email. BYOI gives you full cost transparency, your own sender reputation, and no platform markup on per-message costs. WhatsApp and Viber always use a webhook relay you configure, as neither offers a direct API without a business verification process.
Segmentation That Matches How Restaurants Think
The six audience segments map directly to restaurant marketing logic. New Customers (first order within 30 days) are in the honeymoon phase — the right moment for a welcome offer or feedback request. Repeat Customers (3+ orders) are your VIPs — reward them before a competitor does. Inactive 30–89 Days are recently lapsed — still warm enough for a simple discount to win them back. Inactive 90+ Days require a stronger offer, but are still worth attempting. Active Last 30 Days is your most responsive audience for promotional blasts. All Consented gives you maximum reach when the message applies to everyone.
Start Your First Marketing Campaign
Your customers already opted in at checkout — compose a message and reach them today.